The Sacramento Kings announced a new partnership with Ethereum-based Kaiju toys maker, CryptoKaiju, in a press release on Oct. 16. Throughout the basketball season 2019–2020, the companies will be giving away 100 limited-edition Kaiju collectible toys.
Each collectible is backed by a non-fungible token, meaning that no two are the same. 15 of these toys will come with a unique experience or prize, such as courtside seats, VIP tours, and signed merchandise, among others.
According to Sacramento Kings Chief Technology Officer Ryan Montoya,he said that The more he utilize blockchain in business, the more benefits that he see for his fans. He also said that he thrilled to bring these unique, limited-edition collectibles and immersive experience to his fans.
Then, he always looking for ways to be on the leading-edge of enhancing fan interaction, and this partnership with CryptoKaiju is an exciting opportunity to continue to employ technology that delivers innovative products and content to his fans.
Said CryptoKaiju Founder, Oliver Carding that they are honored to be working with the Sacramento Kings, a team so focused on innovative technology who understand the important role that blockchain can play within the collectibles industry.
He added, the Crypto-collectibles are perfect for tech savvy sports fans and we expect as the popularity in these tokens increases, it will soon be the norm for sports teams to release their own collectibles that link physical and digital, so it is a privilege to be at the forefront of this movement.
This partnership represents another first in the team’s efforts to pave the way for technology innovation in sports. In 2014, the Kings became the first NBA team to accept Bitcoin as payment in the arena. Last year, the Kings became the first professional sports team in the world to mine cryptocurrency and announced a charitable program, MiningForGood, that donates those funds to workforce development and training efforts in the community.
Last week, the Kings announced the NBA’s first blockchain-powered reward program in collaboration with Blockparty. An enhancement to the NBA’s first predictive gaming application, “Call the Shot,” the new reward program will be in place for the 2019-20 season. Additionally, last month, Golden 1 Center announced that it will become the world’s first sports arena to feature a checkout-free convenience store through its partnership with Zippin.
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